- What do your consumers dream of?
- How are consumers using your products?
- Stop losing consumers!
Solutions
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"We do whatever it takes to help our clients understand their consumers and build better products, from ethnography to complex data modelling. It's a really great job to bring the voice of the consumer into our clients' companies."
- Is your team sensory knowledge up to date?
- Are your quality standards aligned with your customer requirements?
- Do you have quality issues?
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"I have a very close relationship with my clients over many years. They really value our expertise in Spectrum sensory panels and treat us as partners and an extended part of their business. We are being introduced to their colleagues, in different markets, to help them with sensory research, too".
- Make your products better.
- Is your sensory signature strong enough?
- Is your innovation any good?
- Does your pack generate enough purchases?
- What should you put on the shelves?
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"Major retailers trust the work we do to select the best products for their shelves in each different country. We offer tailor-made solutions and innovative agile methodologies with a price suited to all types of budgets. Scientific rigour, data quality and process efficiency are the key elements of the service we offer to retailers and their suppliers. SAM is their technical partner that guides them through all stages of the product development or choice."
- Can you optimise your portfolio?
- Do you know your Unique Selling Proposition (USP)?
- Where is the value?
- Are you controlling your costs?
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"We want our clients to develop products that make people happy! This is our motto! Bringing clarity to what drives consumer liking and purchase is how SAM transforms your hypotheses into successful products."
- Is your claim attractive?
- What can you claim on your packaging?
- Communicate Sensoriality.
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"With claims research it is vital to ensure the methodology used is appropriate for the type of claim you wish to make. We have helped identify sensorial claims using expert sensory panel and substantiated competitive and quantitative claims with consumers. Guiding and supporting clients through this process is really rewarding. Seeing the outcome of claims research used on pack is always exciting!"
- Monitoring competitive environment.
- How strong is your uniqueness?
- How can you win market share?
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"How are you performing against your key competitors? How can you beat them?
These are some of the key questions we can help you answer.
I love working in collaboration with a client to really understand their objectives and ensure that what we offer is tailored to answer these.
Nothing beats the satisfaction of delivering results and insights that the client can take forward."