Innovation

SAM’s smartphone-based multi-media solution WhatSAM is seamlessly integrated in messenger apps like WhatsApp. This enables us to conduct inclusive and diverse large sample research projects on product, packaging and brand, fully integrated into the everyday lives of consumers – anywhere, anytime and in any context.

SAM Value Scoring looks at how a product and its brand, as a whole, is valued by its consumers. Using an array of analytical tools, we are able to identify which product, pack or brand specific attributes need to change to increase market share with the relevant consumer segment.

Unparalleled flexibility! Hands-free, in-home consumer research capturing real-time insights and unfiltered thoughts, enhancing emotional understanding, and optimizing your data. SAMVoice enables to conduct research on a product or experience which occupies the hands, get richer data, and understand emotions behind the responses.

SAM ClaimSENSE allows you – in just a few clicks – to determine the best test design to substantiate your claim according to the latest industry standards and SAM know-how.

An efficient rapid profiling tool for fast and reliable sensory screening of a high number of products.
Besides the incredible time-saving, from 5 weeks for a conventional approach of Descriptive Analysis to 1 day, it has the advantage of being able to include all types of stakeholders directly in the research.

InstaSAM is our innovative app for smartphone-based ethnography, helping you explore consumer behaviour and emotions directly in the moment of truth to gain inspiring input for consumer-centric product development.

Boost the predictive power of your research with a simulated real-life consumption context in controlled conditions, for example in a bar.
Understand the whole consumption experience, with new behavioral indicators such as quantities consumed, first choices, new choices, fidelity and versatility of consumers.

The inclusion of context in sensory evaluation allows the product experience to be as close as possible to real life. SAM Immersive rooms offer multiple real-life scenarios in our facilities, ensuring at the same time a high level of control and standardization.

SAM’s automated online platform will enable you to conduct fast automated consumer tests in a budget, either in the consumer’s home or in one of the SAM facilities.

Create your own personalized AI presenter avatar who guides the audience through the key findings, visualized with interactive charts, video snippets from consumers and other catchy visualizations. A truly immersive experience for your internal stakeholders.

Develop robust predictive models with SAM machine learning tools. We use AI for linking descriptive analysis and instrumental data with hedonic data and predict overall liking or similar targets. We integrate AI with SAM's bespoke SQL databases to enhance data analysis and report preparation, improving efficiency.

SAM uses text processing AI combined with the power of holistic and personalized analyses to provide actionable and fast reports without restrictions with key results with just one click, ready to be integrated in powerful reports.

Bayesian Networks enables the consideration of all consumer responses to all products together, whereby causes and correlations become apparent, revealing additional insights, and offering a variety of simulation and optimization tools that support product development and decision-making in a very comprehensive way. 

Integrating machine learning and AI powered chatbots and voicebots in consumer research allows SAM a more automated data collection, higher quality control and deeper analysis, increasing efficiency, reach and the quality of the insights.